Bio Gusta · Terroir d'Afrique
- Sector
- E-commerce · Food Industry
- Type
- web
- Status
- Live
- Year
- 2023
Bio Gusta operated 100% in person in a market where payment methods are fragmented. The challenge was twofold: open a 24/7 sales channel while adapting to unstable connectivity and very local payment habits (mobile money, deferred payment).
Our approach
Audit & strategy
Analysis of the Cameroonian market, mapping of purchase journeys and local payment constraints. Definition of mobile-first priorities and technical scope.
E-commerce architecture
Design of the 4-step checkout, multi-gateway integration with automatic fallback between providers, and network optimizations for unstable connections.
Development & deployment
Integration of PayPal, Orange Money, MTN MoMo, card and deferred payment. Catalog back-office. Cross-channel payment testing. Go-live in 3 months.
Mobile-first e-commerce platform with a 4-step checkout, 5 integrated payment solutions and automatic failover between providers when one is unavailable. Architecture optimized for weak connections through lazy loading and progressive caching. Catalog manageable without a developer.
- React
- Node.js
- Firebase
- PayPal
- Orange Money
Key results
5 payment channels live, zero friction at checkout
Automatic failover between providers, zero lost sales
From 100% in-person to an omnichannel model in 3 months